text winer marketing management new york university

NYU Stern Russell Winer William H. Joyce Professor of Marketing. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, is Editor Emeritus of the Journal of Interactive Marketing, has been a Senior Editor for Marketing Science and the International Journal of Research in Marketing, and is currently the co-editor of Marketing Letters.

NYU Stern Russell Winer William H. Joyce Professor of Marketing
NYU Stern Russell Winer William H. Joyce Professor of Marketing from www.pearsonhighered.com

WebMarketing Management. Russell S. Winer. Prentice Hall, 2004 Marketing 481 pages. 0 Reviews. Reviews aren't verified, but Google checks for and.

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